Helvetica The Movie

• Where does Helvetica originate from? What country?
• Switzerland
• What does the original name mean? What is it's translation in English?
•  Neue Haas Grotesk - Latin name for The Swiss Type
• What year was Helvetica created? 
• 1957
• What is the design style that Helvetica brought to popularity worldwide? 
• Clean lines, legible, neutral
• List the names of 3 different design styles or design movements that are discussed in the film.
• Grunge Typography
• Modernism
• Hand Lettering
• Write about some of the insight about design you have taken away from the film. You can provide quotes if you like. 
• "Don't confuse legibility for communication." - David Carson
• Type has a voice of its own. Using a certain font can portray a certain feel of the writing.

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Matthew Carter

• Born in London on 1 October 1937
• Type designer who transitioned from the physical metal type to digitally created text.

Erik Spiekermann

• Born May 30, 1947 in Stadthagen, Lower Saxony
• German typographer and co founder of FontShop

Stefan Sagmeister

• Born August 6, 1962 in Bregenz, Austria
• Graphic designer, typographer and owner of Sagmeister & Walsh Inc.in New York.
• Motto: "Design that needed guts from the creator and still carries the ghost of these guts in the final execution."

David Carson

• Born September 8, 1954, USA
• Best know for his innovative magazine designs (Ray Gun) and usage of typography

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